Insurance is not a commodity. Correctly designed protection in the wake of a major loss is the difference between the insured's utter financial destruction and its restoration to financial health. Agents are and must act like more than mere "order takers," they must be the professionals the protection they offer requires.

Becoming and practicing like a professional insurance agent necessitates analysis of the client's exposures and an understanding of the applicable insurance policy's limitations and exclusions to find and exploit coverage gaps.

Participants in this webinar will learn:

• The proper use of checklists
• The three different levels of coverage gaps
• The approach that must be used to address these coverage gaps
• A few common gaps applicable to most insureds