Certainly every agency wants to keep their best clients for life (exceed their client's service expectation.) This has to be true! If it's not true, why do agency owners and producers make such a big deal about customer service when working to win a new client?

Assuming you want satisfied and long-term clients who are fiercely loyal to your agency – do you know how to accomplish it? If you know the answers to the following questions, you have a head start; if you can't, the end result could be unhappy clients at best and lost clients at worse:

• Do you have a clue how your internal team sees your agency? (Their view impacts client service.)
• Since the mind can't "see" service, how do you define it so clients see and understand it?
• What is your VIP client management process to keep them for life?
• How much poor service does it take to drive a client away and do you know when a client is ready to depart?

To your client, good surprises are wonderful and "bad" surprises are fatal. Learn how to create wonderful surprises and prevent bad surprises.

Participants in this webinar will learn:

• How to celebrate successes
• How to put common sense into common practice
• How to define "Client Care"
• The secret to Clients for Life...Shrink for success