We all would like to think that most insurance policies sold today are relatively identical to those of the competitors. This used to be true when everybody used ISO forms. However, this is no longer true. Many insurance companies may use some of the ISO forms, but not all, and they may not even use a policy that is 100% ISO. They are often endorsed or modified. The point is, that standardization is disappearing.

Numerous claims are being denied every day because policy language is being interpreted more in the insurance companies' favor. If you know where those policy language problems are, you can beat the competition by spotting them, advising a client, and trying to find a policy that doesn't contain that language, or is endorsed to the benefit of the policyholder. While this may become more work, one thing is for certain, many of the largest brokers in the country are not doing any of that and are accepting policy language as written without challenge. That's a bit absurd, as there are numerous issues in these policies today that are subtle and difficult to identify. This course will deal with many of those types of policies, including Specialty Line forms.

Another concept that this class will five into is the concept of renewal. I don't believe in them. What's a renewal to you is new business to a competitor. They will do a deeper dive into the needs of the policyholder. If you treat every renewal as new business, those mistakes will disappear and you will be continually reading the policy and looking for flaws. This class will help you do just that.