The day is gone when an agent can be successful by renting office space, hiring a small team, hanging a shingle out and waiting for prospects to trip over themselves to become customers. The number of app-first agencies is growing, making personal insurance so easy to buy that the customer doesn't think that they need a profession's help. This session will demonstrate ways that an agency can provide more value than simply taking and fulfilling insurance orders.

What will we learn today?

• Discuss the basic insurance needs of commercial and personal customers.
• Apply a simple process for determining their insurance needs beyond those basics.
• Demonstrate methods of building and maintaining long-term relationships.