Tom Wetzel
Tom Wetzel, industry journalist and digital marketing consultant for independent agents, started with the Insurance Information Institute and later then headed a state association of insurers. He worked for several major public relations agencies, developing campaigns for companies and associations, including the Society of CPCU. He is a frequent contributor to major insurance publications, served as the social media columnist for Rough Notes and now writes a column for agents in the Insurance Journal called “Tech Talk.” His consulting firm has helped hundreds of agencies with websites, blogging, and social media services. He also stays in touch with agents and companies through his workshops and presentations, his blog “The Good Risk,” as a participant through many social media groups, as moderator of “Social Media Management for Insurance Industry” on Facebook and as a member of the Insurance Marketing & Communications Association (IMCA). He has presented hundreds of presentations over the years to national and state agent associations and clusters.
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Digital Marketing and AI
AI, generational changes, and time are all telling us that what worked in marketing 10 years ago may not resonate with today's buyers. Join us as Academy expert on all things digital, Tom Wetzel as he helps us to understand what's working, what's not, and what we can do about it when it comes to digital marketing.
AI and Cybercrime: The Tight Bond That Can Sabotage Agencies and Policyholders
It seems like everyone is using AI for different purposes. People are even using AI tools for dark purposes, including automating cyber attacks that everyone should be watching for. That's why we have our resident AI expert, Tom Wetzel bringing us this timely session all about this growing threat.
Artificial Intelligence and Insurance Agents - Panic or Promise Revised?
Generative AI applications are making many tasks easier while at the same time creating uncertainty. This session is designed to help relieve some of that uncertainty. Join us as Tom Wetzel breaks down how we can use current generative AI tools to better serve our customers.
Digital Marketing: The Old Techniques Don't Work As They Used To
Digital marketing is a moving target of online options for agencies. Do you write a blog? Do you try and get prospect emails? Join us as Tom Wetzel, our dean of technologies, brings us this timely session.
The War of Cybercrime Just Got Tougher: How You Must Fight it More Effectively
It's only a matter of time. Even smaller entities have a risk of being targeted for cybercrime. Join us as Tom Wetzel brings us this timely and critical session.
The War on Cybercrime: How You Must Wage It and Help Your Clients
Cybercrime occurs every day and insurance professionals need to protect themselves from it and need to be able to help their clients protect themselves, too. Join us as Tom Wetzel brings this important session to us.
The Interactive Website: You Won't Recognize Yours in Two Years
Do you know what your clients want in your website? Does it matter? After all, it's your website, right? Why think about what the customer wants to see? Join us for this session and Tom Wetzel will help you to understand why the customer's needs really matter more than you think.
Agency Data Security: Understanding Your Exposure and Mitigating the Risk
Cyber threats are everywhere and growing. Your clients are concerned about their data and if they aren't you should be. Join us as Tom Wetzel helps us to understand the need for tighter data security.
Delivering the Digital Experience Customers Now Demand Post-Pandemic
Your clients want to be able to reach you anytime. They don't want to call you or stop by your office and if there is no one available during lunch, you might as well forget keeping their business.
Join us as Tom Wetzel helps us to understand the digital experience that your clients are looking for and that you need to create for them.
Time's Up: Rethinking Customer Experience
There was a time when having a digital presence meant that you had at least slapped a simple website online.
It doesn't work that way anymore. Your customers today are used to instant communication through apps and by text with several different businesses and they expect that from you.
Join Tom as he helps us to navigate these customer expectations and how we can best meet those needs without breaking our budgets.
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